"Workers are expected not so much to perform standard roles but to generate creative, innovative results...".
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"Knowledge work is fundamentally different: workers are expected not so much to perform standard roles but to generate creative, innovative results that surprise and delight customers and colleagues. They are expected not only to perform a function but to design new and better products and services, and even to provide dramatic, breakthrough results."
"Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers" by Dave Gray, Sunni Brown, James Macanufo
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