"One of the best ways to identify creative insights and develop ideas is to throw out the theory and experience things firsthand." #readingToday "One of the best ways to identify creative insights and develop ideas is to throw out the theory and experience things firsthand. After all, fresh problems, ideas, needs, and desires aren't obvious; they're hidden beneath the surface. We can't even know what questions to ask until we reach beyond what is already known through a true process of discovery: carefully exploring, observing, and listening to uncover what is hidden from the naked eye from the bottom up." "Little Bets: How Breakthrough Ideas Emerge from Small Discoveries" by Peter Sims Start reading this book for free: http://a.co/aohKQKI