"Don Norman's Law of Product Development" #readingToday


This is typical: market-driven pressures plus an engineering-driven company yield ever-increasing features, complexity, and confusion. But even companies that do intend to search for human needs are thwarted by the severe challenges of the product development process, in particular, the challenges of insufficient time and insufficient money. In fact, having watched many products succumb to these challenges, I propose a "Law of Product Development":

DON NORMAN'S LAW OF PRODUCT DEVELOPMENT
The day a product development process starts, it is behind schedule and above budget.

Design of Everyday Things Revised, Don Norman