"The name for the entire process is human-centered design (HCD)..." #readingToday

The lack of clear communication among the people and organizations constructing parts of a system is perhaps the most common cause of complicated, confusing designs. A usable design starts with careful observations of how the tasks being supported are actually performed, followed by a design process that results in a good fit to the actual ways the tasks get performed. The technical name for this method is task analysis. The name for the entire process is human-centered design (HCD).

Design of Everyday Things Revised, Don Norman