"Second Wave industrialization is about optimizing the dynamics of systems, the Third Wave must lie in semantics." #readingToday

[H]ow do we progress beyond simple commodity industrialization to an information society, based on customized variations that suit the wants and desires of an exploratory audience? Second Wave industrialization is about optimizing the dynamics of systems, so the natural answer to the Third Wave must lie in the semantics.

In Search of Certainty, Mark Burgess, 2013