"integration when products are not good enough, outsourcing when products are more than good enough." #readingToday

Customers will not buy your product unless it solves an important problem for them. But what constitutes a "solution" differs across the two circumstances: whether products are not good enough or are more than good enough. The advantage, we have found, goes to integration when products are not good enough, and to outsourcing— or specialization and dis-integration— when products are more than good enough.

The Innovator's Solution, Clayton Christensen