"Rogers's research, and landmark book Diffusion of Innovations, informed The Tipping Point by Malcolm Gladwell ... and... Geoffrey Moore's book Crossing the Chasm." #readingToday "Today, Rogers's S-curve is ubiquitous and may be applied to the spread of anything, from technologies like iPads to the way new bands become popular to the rise of new words. Rogers's research, and landmark book Diffusion of Innovations, informed The Tipping Point by Malcolm Gladwell, as well as an array of other books that examine how to better spread ideas, such as Geoffrey Moore's book Crossing the Chasm." "Little Bets: How Breakthrough Ideas Emerge from Small Discoveries" by Peter Sims Start reading this book for free: http://a.co/47mCYlq