"Design thinking provides a set of creative methodologies for solving problems and generating ideas that is based on building up solutions, rather than starting with the answer." #readingToday Design thinking provides a set of creative methodologies for solving problems and generating ideas that is based on building up solutions, rather than starting with the answer. The field has been developed and refined over several decades, including at the renowned innovation center Xerox PARC during the 1970s and 80s, then later at such places as IDEO. As enrollment trends at the Stanford d.school show, students are flocking to design thinking to complement their more traditional training. Peter Georgescu, former CEO of ad giant Young & Rubicam, may have said it best: "This is the future." "Little Bets: How Breakthrough Ideas Emerge from Small Discoveries" by Peter Sims Start reading this book for free: http://a.co/cMRq6jP