April 02, 2017 at 10:43PM
"pulling psychological levers may eventually become the reigning approach to managing the American worker." #readingToday

[A]n examination by The New York Times found that Uber is continuing apace in its struggle to wield the upper hand with drivers. And as so-called platform-mediated work like driving for Uber increasingly becomes the way people make a living, the company's example illustrates that pulling psychological levers may eventually become the reigning approach to managing the American worker.

The start-up has undertaken an extraordinary experiment in behavioral science to subtly entice an independent work force to maximize company revenue.