"When a society lives by the CONDUIT metaphor on a large scale, misunderstanding, persecution are the likely products." #readingTodayCommunication theories based on the CONDUIT metaphor turn from the pathetic to the evil when they are applied indiscriminately on a large scale, say, in government surveillance or computerized files. There, what is most crucial for real understanding is almost never included, and it is assumed that the words in the file have meaning in themselves— disembodied, objective, understandable meaning. When a society lives by the CONDUIT metaphor on a large scale, misunderstanding, persecution, and much worse are the likely products.
"Metaphors We Live By" by George Lakoff, Mark Johnson
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