"The perfect hypertext system would not require you to festoon content with markup before you publish it" #readingToday  

The perfect hypertext system would be simple and easy to use, which the web already is. But links would not disappear or break, you would not lose documents, you would be able to re-use content by reference and trace that content back to its source. The perfect hypertext system would not require you to festoon content with markup before you publish it – and it would not require search engines to make sense of it for you.