April 11, 2015 at 11:47AM
"How long does it take for an idea to become a product?" #readingToday

How long does it take for an idea to become a product? And after that , how long before the product becomes a long-lasting success? Inventors and founders of startup companies like to think the interval from idea to success is a single process, with the total measured in months. In fact, it is multiple processes, where the total time is measured in decades, sometimes centuries.

Design of Everyday Things Revised, Don Norman´╗┐